My husband also saw the commercial and suggested that we buy the program. I scoffed (like I always do when he wants to buy something from an info-mercial), and proceeded to tell him how - if I even wanted to do the program- I wouldn't buy it anyhow because it is fairly spendy and would be much cheaper just to make it myself. Its just cards, pictures, and a video (showing words and pictures of things). The program is based on the concept that kids learn best through a multi-media/multi-sensory approach.
Now, I don't think its necessary for a child to learn to "read" as a baby. But I do like the idea of multi-media/multi-sensory learning. It occurred to me that I could do something similar at home, without even buying anything new at all. I already had word cards (with removable pictures). I've already been teaching her sign-language with a Baby Signing Time dvd (not shown) and sign-language flash-cards. So, I figured I could be just as successful teaching her through a multi-media approach using my word cards (written word and picture), video (including her participation with the sign-language), and flash-cards (which show the word and the picture on one side and how to do the sign on the other side).
The thing is, 18 month old WakeLee loves playing "school" and I don't have any expectation of her learning to "read" at this stage, but extra learning doesn't hurt, and I really think the multi-media approach is really helping her learn the signs better. I can show her the picture and ask her to show me the sign. I can show her the sign and ask her to tell me what it means. I can show her the word (with picture) and ask her to tell me the name or sign (and I demonstrate sounding out the word).